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Nick Freer: A tale of how storytelling is key in business - The Scotsman

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The Scotsman

Nick Freer: A tale of how storytelling is key in business
The Scotsman
PlayerData, a sports wearable tech start-up founded by two computer sciences graduates from the University of Edinburgh and backed by an impressive collective of investors including former Tesco chief Sir Terry Leahy and now chaired by Blackcircles.com ...

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