Uber in Hot Water: 3 Branding Experts Weigh In on How the Company Should Buoy the Brand - Adweek

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Adweek

Uber in Hot Water: 3 Branding Experts Weigh In on How the Company Should Buoy the Brand Adweek “Uber, more than almost any other brand right now, needs to recalibrate its internal culture and how the public perceives that culture,” explained Geoff Cook, founding partner, Base Design, an international strategic branding firm. “A brand can no ...

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