BMW prepares to directly challenge Uber and Lyft with new ride-hailing service in Seattle - GeekWire

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BMW prepares to directly challenge Uber and Lyft with new ride-hailing service in Seattle GeekWire ReachNow will be operating under the same regulatory framework that all TNCs like Uber and Lyft must follow. The City of Seattle established those laws in 2014 for companies like Uber and Lyft that allow everyday people to use their own vehicle to ...

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