Careem, a Middle East Uber rival, calls its drivers 'captains'. Here's why - CNBC

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CNBC

Careem, a Middle East Uber rival, calls its drivers 'captains'. Here's why CNBC Careem's focus on its captains highlights a broader focus on understanding the localities in which it operates, hoping that it will give them an edge against Uber as the U.S. rival looks to spend more money in the region. Olsson said that the company ... and more »

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