googlenews Posted May 17, 2016 Report Share Posted May 17, 2016 NPR This Is Your Brain On UberNPRUber is built on the scourge of surge. When demand is high, the company charges two, three, even NINE-POINT-NINE times as much as normal for a ride. Riders hate it... but not so much that they stop riding. "Dynamic pricing" has helped the company to ...and more » https://www.google.com/search?hl=en&gl=uk&tbm=nws&authuser=0&q=uber&oq=uber Link to comment Share on other sites More sharing options...