Inside Instacart's fraught and misguided quest to become the Uber of groceries - Quartz

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Quartz

Inside Instacart's fraught and misguided quest to become the Uber of groceries Quartz These startups—think Instacart (groceries), Handy (home cleaning), DoorDash (restaurant delivery), and so on—won tremendous financing and VC enthusiasm by promising to do for their industries what Uber did for transportation. Many accomplished this ... and more »

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