Uber unveils new brand identity and catchphrase: 'We leave no bit or atom unturned' - VentureBeat

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VentureBeat

Uber unveils new brand identity and catchphrase: 'We leave no bit or atom unturned' VentureBeat With the new identity, Uber introduces two concepts: the bit and the atom, which manifest themselves literally in the company's new design philosophy. These concepts hinge on one phrase, “We leave no bit or atom unturned to create industries that serve ...

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