googlenews Posted February 2, 2016 Report Share Posted February 2, 2016 WIREDThe Inside Story of Uber's Radical RebrandingWIREDBecause right now, on the fourth floor of Uber's cavernous offices in downtown San Francisco, the company's pugnacious founder and CEO, Travis Kalanick, is waiting to hear what people think. He's probably pacing; it's what he does when he works through ...Uber just completely changed its logo and brandingThe VergeUber inexplicably changes its perfectly fine logo to weird linesMashableUber drops its U. Why?BBC NewsSlate Magazine (blog) -KTLAall 161 news articles »https://www.google.com/search?hl=en&gl=uk&tbm=nws&authuser=0&q=uber&oq=uber Link to comment Share on other sites More sharing options...