Everyone Hates Uber's Surge Pricing – Here's How to Fix It - Harvard Business Review

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Harvard Business Review

Everyone Hates Uber's Surge Pricing – Here's How to Fix It Harvard Business Review During periods of excessive demand or scarce supply, when there are far more riders than drivers, Uber increases its normal fares with a multiplier whose value depends on scarcity of available drivers. This so-called surge pricing uses microeconomics ... LETTER: Uber driver sees opportunity aheadVineland Daily Journal all 2 news articles »

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