googlenews Posted November 18, 2015 Report Share Posted November 18, 2015 Business InsiderThe father of 'disruption' theory explains why Netflix is the perfect example ...Business InsiderClayton Christensen popularized the term “disruptive innovation” in his iconic book, "The Innovator's Dilemma," published in 1997. The phrase describes a specific way that smaller companies can outcompete and eventually destroy their bigger rivals.and more »https://www.google.com/search?hl=en&gl=uk&tbm=nws&authuser=0&q=uber&oq=uber Link to comment Share on other sites More sharing options...