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Uber on its ambition to move from a 'viral app to a viral brand' - Marketing Week

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Marketing Week
Uber on its ambition to move from a 'viral app to a viral brand'
Marketing Week
Uber has shifted its marketing focus from customer acquisition to brand reputation after the company experienced its first decline in rides last year as trust issues and bad press plagued the business. Speaking at Madfest London on Wednesday (28 ...

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