googlenews Posted November 15, 2018 Report Share Posted November 15, 2018 Quartz Why Uber and Lyft are both rolling out loyalty programsQuartzA good thing to do ahead of an initial public offering is to gin up customer loyalty. One way to accomplish this is with a subscription offering. Both Uber and Lyft are expected to go public in 2019, and both companies recently introduced subscription ...Uber: a global busynessFinancial TimesUber is launching a new rewards program that will let you cancel rides for free and set some lower faresCNBCUber launches a rewards program, and Lyft announces one tooAdAge.comThe Verge -TechCrunch -WIRED -Lyft Blogall 215 news articles » https://www.google.com/news Link to comment Share on other sites More sharing options...