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Use of personal data to 'rip off' online shoppers sparks inquiry - The Guardian

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The Guardian
Use of personal data to 'rip off' online shoppers sparks inquiry
The Guardian
It has become common for online prices to fluctuate depending on time of day or availability – whether for gig tickets or Uber taxis. Now digital labels have begun to appear in shops, offering the potential to bring “surge pricing” into analogue sales.

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