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Uber's latest rebrand isn't about beauty - it's deeper than that - CampaignLive

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CampaignLive

Uber's latest rebrand isn't about beauty - it's deeper than that
CampaignLive
Uber's original business proposition to users was getting them from point A to point B in style. Eight years since the mobile app launched and with the company under new leadership, Uber has now rolled out its second rebrand in less than three years.

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