Uber has 'dramatically' changed its ad strategy — and it's meant seriously re-evaluating how much it needs agencies - Business Insider

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Business Insider

Uber has 'dramatically' changed its ad strategy — and it's meant seriously re-evaluating how much it needs agencies Business Insider Uber has taken programmatic advertising in-house while also investing in technology, data and partners. The company is also running most media-buying functions, including strategy and optimization, in-house. Uber's objectives have also evolved from ...

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