googlenews Posted September 20, 2018 Report Share Posted September 20, 2018 Design Week Uber rebrand looks to reflect how the taxi app is “changing”Design WeekThe abstract logo was developed by Uber's in-house design team in 2016, and aimed to represent the bit (binary digit), the smallest unit of data in a computer. Binary code is generally conceived in the form of combinations of 0s and 1s, or a series of ... https://www.google.com/news Link to comment Share on other sites More sharing options...