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How Bozoma Saint John plans to fix Uber's brand problem - Recode

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Recode

How Bozoma Saint John plans to fix Uber's brand problem
Recode
Bozoma Saint John, Uber's newly minted chief brand officer, wants to take a brand with an ugly image — sexual harassment, stolen trade secrets, profiteering off protests — and make it something people love. “There needs to be love there, some emotion ...
Uber's New Brand Chief: Why I Took the Job and What I'm Going to Do NowTheStreet.com

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