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'People love the Uber product; they don't necessarily love the brand' - Financial Times

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Financial Times
 
 
'People love the Uber product; they don't necessarily love the brand'
Financial Times
At a company full of challenging jobs, Bozoma Saint John surely has one of the toughest. As chief brand officer at Uber, her task is to try to get people to love a business that has become synonymous with the worst excesses of Silicon Valley culture ...
 

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